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There's a counter-intuitive saying that goes: good fences make good neighbours. Nobody does marketing today completely by themselves. Whether we are in-house or are on the vendor-side, we always have partners in the mix, and most of us approach them in a neighbourly way. But there's one task in the relationship-forming process that makes most of us squirm - contracting
They contain what's important to both sides, so instead of springing them on the other party at the last minute, their contents should be shared early on, to help everyone get a feel for what they are getting into.
Our guest, Julie Bacchini, is a professional speaker, has been in the PPC space for over a decade and has been helping businesses grow online in one way shape or form for two decades, through her own consultancy, Neptune Moon.
Julie has been named on “top influencer” lists, including PPC Hero's Top 25 list perennially, making the list again this year, 2021.
She is also the Managing Director of PPC Chat, where paid search professionals gather weekly on Twitter to talk shop. She's known for her practical, rubber-meets-the-road outlook so who better to talk to about
contracts. She says contracts lay the foundation for good Vendor-Client relationships and argues that we shouldn't shy away from talking about them.
So let's go hear how to make contracts that are a win-win, with Julie Bacchini.
People/Products/Concepts Mentioned in Show
According to Kirk Williams "contracts define and preserve the intent of the relationship.
Agreement subtopics covered:
For more details, please visit https://funnelreboot.com/episode-72-contracts-the-foundation-of-great-relationships-with-julie-bacchini/
There's a counter-intuitive saying that goes: good fences make good neighbours. Nobody does marketing today completely by themselves. Whether we are in-house or are on the vendor-side, we always have partners in the mix, and most of us approach them in a neighbourly way. But there's one task in the relationship-forming process that makes most of us squirm - contracting
They contain what's important to both sides, so instead of springing them on the other party at the last minute, their contents should be shared early on, to help everyone get a feel for what they are getting into.
Our guest, Julie Bacchini, is a professional speaker, has been in the PPC space for over a decade and has been helping businesses grow online in one way shape or form for two decades, through her own consultancy, Neptune Moon.
Julie has been named on “top influencer” lists, including PPC Hero's Top 25 list perennially, making the list again this year, 2021.
She is also the Managing Director of PPC Chat, where paid search professionals gather weekly on Twitter to talk shop. She's known for her practical, rubber-meets-the-road outlook so who better to talk to about
contracts. She says contracts lay the foundation for good Vendor-Client relationships and argues that we shouldn't shy away from talking about them.
So let's go hear how to make contracts that are a win-win, with Julie Bacchini.
People/Products/Concepts Mentioned in Show
According to Kirk Williams "contracts define and preserve the intent of the relationship.
Agreement subtopics covered:
For more details, please visit https://funnelreboot.com/episode-72-contracts-the-foundation-of-great-relationships-with-julie-bacchini/