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Salespeople across industries use the contrast technique to present two options: an inferior and a superior one. This technique is a favourite among many, and if used intelligently, it can be an effective way to provide contrasting options to customers.
By Santosh VenkatSalespeople across industries use the contrast technique to present two options: an inferior and a superior one. This technique is a favourite among many, and if used intelligently, it can be an effective way to provide contrasting options to customers.