096: Control what you can with copywriter Noel Bosco

Episode 096. "I feel like it's easier for some of my clients to come closer to their audience and say, ‘Hey, this is hard for me to. I don't have all the answers. I'm not dealing with this in the perfect way. Let's figure it out together.’” ~Noel Bosco Add motives and messaging to the list of daily concerns that have gone haywire lately. My mental capacity is running near empty just trying to regulate my sleep pattern, my eating regimen, my emotional wellbeing… How about you? If you’re a full-fledged business owner, content creator, or someone maintaining a side hustle, how do you position your content now in these "uncertain times"*? *Ugh! I strongly dislike using that term! If anyone has come across better phrasing, please share! For now, we’re just gonna go with it. Noel Bosco is a copywriter working with B2B clients and non-profits. Her pragmatic advice is a solid reminder for any creative struggling to manage their message in the midst of crisis: put your audience first and raise the curtain on some of your own vulnerability.  This is a unique time to be sure and most audiences are hungry for stability. Conversely, they’re overwhelmingly willing to forgive you for stumbling over that initial Zoom attempt or an inaugural Instagram Live (and the good news here is that you’ll only get better!) Triple points are also given to anyone thrown into a WFH situation with a spouse or roommate suddenly in residence 24/7. Or a child in tow. Or a cat who’s suddenly discovered your laptop keyboard is the perfect place for naps. Leave capitalizing on the situation to faceless big-name players desperate to sell you insurance or a home alarm system. Instead, Noel suggests finding ways to be of service to your audience. Major crises are bound to test relationships. But, as Noel points out, the language of marketing and copywriting is always shifting, the core principles - making and nurturing connections - don’t, even in uncertain times**. **Seriously, help me. Get the full show notes and connect with Noel Bosco at http://www.thecreativeimpostor.com/096. Learn how to integrate podcasting as a creative way to connect with your community Join me at http://www.thecreativeimpostor.com/craftandculture OR Let’s talk one on one. I’ve opened a limited number of complimentary consultations in my schedule.  Book a time for your virtual podcasting tea date at http://www.thecreativeimpostor.com/teafor20 If you're already podcasting and need a deep dive into your responsive content strategy for your show and community, book an hour "in the lab" with me at http://www.thecreativeimpostor.com/inthelab. You’re invited to celebrate 100 episodes of The Creative Impostor with me! Here’s how… Go to thecreativeimpostor.com/titlelist.  Pick one of the episode titles listed there that resonates with you — it could be because you listened to that episode and it pinged something for you — or maybe you didn’t even listen to the episode, it’s just the phrase that holds some meaning. Write (200-300 words) or record audio (2-3min) -ish of a short story about how that phrase, idea, episode either influenced you or has shown up for you in your creative life or work.  You don’t need to do any editing. Even just a voice memo on your phone will be great. Email it to me [email protected] ASAP! Join us twice a week for Zoom Co-Working+ If you are feeling isolated, overwhelmed, and missing some human connection, I am currently hosting, and I don’t know for how long, twice weekly complimentary online co-working meetups. They last about 40min on Tuesdays and Fridays and they are just a way for us to see and hear each other, check in, set ONE priority for the day and feel part of a collective. Get the details on Facebook by joining The Creative Impostor Group: http://www.thecreativeimpostor.com/fb Connect with me  Email or Voice  [email protected] Facebook Group The Creative Impostor Facebook Page @andreaklunder.creative Instagram: @andreaklunder Oh HEY! I’m on LinkedIn… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Creative Impostor listener.