If you were raised in a conflict-averse household like I was, you may find that your early training seeps into your business and you are afraid to upset anyone with a controversial product or service.Big mistake!The most successful (and interesting!) businesses take a stand and create something different, unique and meaningful for their target market.  You should be no different.  In this 6-minute episode, I outline why I think it is so important to take a stand and do the following things when designing your business:

1. Create from the heart and soul
2. Speak clearly and speak the truth
3. Know your niche
4. Embrace your detractors
5. Don't backpeddle

Share your thoughts, or passionate counter-arguments, at the blog - www.escapefromcubiclenation.com.