While meeting organizers understand the primary role that emotional engagement and experiential factors play in their events, they find those things difficult to measure. We’ve set out to explore how to define, design and how to quantify emotional engagement and make meaningful improvements as a result.

Written and read by Jennifer N. Dienst, senior editor at Convene.

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Measuring Emotion: https://www.pcma.org/measuring-emotion/

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Music: Inspirational Cinematic Piano with Orchestra