This season has been kindly sponsored by Visit Spokane. Go to VisitSpokane.com to learn more.

David Allison joins the Convene Podcast to discuss why relying on demographics leads event planners 90 percent astray — and how understanding attendees’ values instead can transform engagement, loyalty, and community. From defining Power Values like employment security and community, to designing experiences that speak to what people truly care about, David explains how planners can future-proof events by designing for who people truly are and what matters most to them.

Mentioned links:

Free Guide - How to Engage and Influence Event Attendees: https://www.davidallisoninc.com/eventguide

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Music: Inspirational Cinematic Piano with Orchestra