In this episode of the Coffee & Podcast, host Philip Klayman speaks with Ben McGaghey, co-founder of Hasty Coffee, about the innovative approach to instant coffee that aims to provide a high-quality experience. They discuss Ben's journey in the coffee industry, the family dynamics behind Hasty Coffee, the freeze-drying process that sets their product apart, and the growing demand for accessible coffee solutions. The conversation also touches on the challenges posed by tariffs and the future plans for Hasty Coffee.

takeaways

• Hasty Coffee aims to provide instant coffee that tastes great.
• Accessibility in coffee is a significant challenge.
• Ben's journey in coffee began with a cafe job.
• The freeze-drying process preserves flavor better than spray drying.
• The demand for instant coffee is growing rapidly.
• Hasty Coffee produces 70 to 80,000 packets a month.
• Family dynamics can be both challenging and beneficial in business.
• Tariffs have created uncertainty for small businesses.
• Instant coffee is the most consumed form of coffee globally.
• Hasty Coffee is focused on making their product more affordable.

Hasty Coffee: https://hastycoffee.com/

Ben McGaghey: LinkedIn

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