Convenience Marketing Group with Tim Lazor

YOUTUBE https://www.youtube.com/watch?v=KNAm9Xn7U3AIn 1517 Martin Luther was so disgruntled with the Church that he wrote and nailed 95 proclamations of reform to the church door in Germany. He was eventually excommunicated by the Pope for heresy.While I don't think the Pope will view my 25 Convenience Store Marketing Proclamations with such disdain, they might make some retailers a little squeamish.Why?Because "convenience" in the eyes and demands of customers i...

Learn the secrets and tactics to creating, positioning and marketing convenience store food programs that are different, unique, drive foot traffic and deliver high profits. These are the retail marketing tactics I developed for retailers like Sheetz, Uni Marts, and others.You Tube link https://www.youtube.com/watch?v=uKxvD0kYphIhttp://conveniencemarketing.net/

Content from my upcoming book: The Perfect StormHow I Reinvented Convenience Store Marketing At Sheetzby Tim LazorYouTube: https://www.youtube.com/watch?v=hphbBVHw0C8&t=14sPrinciple 1. Decide On—Then Protect --Your ‘Proactive’ Marketing MindsetOnly you can do this. You must decide to always have a proactive marketing-first mindset, then protect your decision from the forces of entropy. Constantly making decisions that move marketing initiative forward creates work, disruption, problems, r...

In this episode, Convenience Marketing Group President Tim Lazor interviews Luke Maurer. Luke is CEO of Digital Marketing firm Ad Giraffe AND owner of BJ Maurer Ford Dealership. He brings a 1-2 marketing punch and perspective to the C-Store Industry when he discusses:The essential, but sometimes taken-for-granted role cars play in the convenience industry (How else do most customers get on the lot?) EV vs Gas cars. Implications for C-stores.The dramatic beginnings of the famil...

SHOW NOTES: How Your Retail Marketing Should Be Driving Sales… Step #1Uncover The New Value Your Company Creates.You might be surprisedNot features and benefits, old school.Situations.Value feels like something specificAround a problem define it.Specific and innovative program of solutions that make problem go away Step #2 Then, Creatively Differentiate That Value. HOW?Look at you and competitors, sharks and cage matchCompetitors are not passive or staticTake into account 4 For...

How To Create C-Store Point-Of-Sale Campaigns That Crush It & Grow Sales In 9 Steps. The Three FOUNDATIONAL Questions 1. What do you believe about your convenience stores that make them unique and different from competitors? And what is your specific point of view about the convenience store industry and its customers today? 2. What is the new value you are creating for customers this month? What is the new value you are creating in your stores to get new customers onto you...

17 Reasons You Don’t Use Marketing To Grow Your Convenience Store Sales & Customer Counts. (All Are Mistakes)1. You don’t know how to begin.2. You don’t understand modern retail marketing concepts and tactics.3. You don’t want to.4. You don’t think it’s needed.5. You think it’s a waste of money.6. You think it’s an expense.7. You think it cannot be measured. ROI.8. You have nothing to market.9. Your stores are not different than your competitors.10. Your stores are worse than ...

10 Questions with Tim Lazor, President of The Convenience Marketing GroupTim Lazor, along with host Joan Zaczyk, discuss the value of a creating a Podcast focussed on marketing in the convenience industry. They cover the need for Retailers, Distributors and Suppliers to differentiate their companies, products and services, and how this can grow sales and margins.Tim answers these questions:1. Why are you creating a marketing podcast for the Convenience Industry? What's the value?2. What drive...

The Coronavirus Crisis Continues...New protocols are being implemented by states...And it's wreaking havoc on convenience stores, convenience distributors and suppliers/manufacturers supplying the channel.It's also reconfiguring the industry and how it operates.Employees are concerned. Convenience Stores are at risk of closing if an employee tests positive. And Distributors are working around the clock to make deliveries. Ditto for Manufacturers.What you need right now are more insights and i...