Boots on the Ground

Convenience vs. Experience: Creating Friction in Retail


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Uncover how leading brands are reimagining physical spaces to reconnect consumers with the joy of discovery and self-expression in retail.

Ryder Richards delves into the tension between the convenience of digital shopping and the richness of in-person, experiential shopping. Discover how leading brands are bridging the 'frictionless paradox' and creating immersive experiences that reconnect consumers with the joy of discovery and self-expression. Uncover the psychological implications of AI-driven shopping platforms and the rise of the 'slow shopping' movement. This podcast offers valuable perspectives for retail professionals, marketers, and consumers alike.

0:00 Intro
0:21 The Frictionless Paradox - Convenience vs. Experience
3:37 Digital to Physical - The Return to Spatial Branding
6:29 AI and Technological Empathy - The Gamification of Consumption

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Boots on the GroundBy Retail Strategies