In this episode, Keanu Trujillo and Chris Elmore introduce The Convergence Theory—a framework for understanding that there’s more to business success than just having a good idea. They break down, at a high level, the seven elements that must come together for a business to truly grow: idea, customer interaction, feedback, lessons learned, innovation, the innovator’s burden, and value-based pricing.

Keanu and Chris also discuss how these forces converge in real-world entrepreneurship and announce the first Alchemy Session, an in-person Convergence Theory workshop on November 6th, where attendees will learn how to apply the framework directly to their own businesses.

Get your ticket here: https://www.alchemycowork.com/sessions

Learn more about Alchemy: https://www.alchemycowork.com/

To learn more about Alchemy Sessions, ask a question, or tell us a funny joke, email us at [email protected]