John gave me so much to consider during out conversation. 

I brought up a couple of books with him:

Team of Teams by Stanley McChrystal

Competing Against Luck by Clayton Christensen

I have been diving into this question of the ideal customer further and I found this article.

John recently completed reading MONEY Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins

He also mentioned having attended a Tony Robbins seminar in the past.  I attended one virtually last year and found it very motivating.

John also brought up his new found interest in all things health and wellness and I asked if he read The Omnivore's Dilemma by Michael Pollen.

He had watched a documentary series - Down to Earth on Netflix which brought him to read SuperLife by Darin Olien.  I had never heard of this one before so immediate bought it and I have the show teed up to watch.

John can be found at localseosearch.ca