Lee LeFever started Common Craft back in 2003 with a simple idea: technology only spreads as far as people can understand it. His "In Plain English" videos broke down everything from RSS to Twitter using paper cutouts, hand-drawn art, and a whiteboard that lived on the floor of his house. Millions of people watched. Educators licensed them. A whole genre of explainer videos grew up around what Lee was doing.

In this episode, Jake and Lee go back about 20 years to talk about how it all started, why simple beat slick, and what it taught Lee about explanation as a real skill people can learn.

Find out more about Lee at https://commoncraft.com

Find out more about Jake and the Customer Conversation Compass at: https://jakemckee.com/