Conversational Marketing is marketing with the intention of increasing conversions. A lot of the time, this starts with “chatbots”—sometimes this is live chat with real individuals, others it is via automated bots for when real people aren’t available.This feature enables customers to ask questions and get information nearly instantaneously.

Dan Moyle, Growth Marketer at Impulse Creative suggests keeping it conversational. You want to build trust with actual helpful information—this should be your first intent, not sales.