What’s Left When the Business Ends?

What happens when the business you poured your heart into doesn’t go as planned? Erica shares her raw and inspiring journey of building—and ultimately closing—Bro-Dough, offering an honest look at the emotional roller coaster of entrepreneurship. Together, we explore the lessons learned from failure and the surprising freedom that comes with starting over.
Carrying shame is like walking through life with a backpack full of bricks—at some point, it becomes too heavy to bear. Erica opens up about the profound journey of self-forgiveness after closing her business and the transformative power of releasing shame. We unpack the myths of hustle culture, the realities of burnout, and the healing strength of self-acceptance.
Erica’s story is a powerful reminder that vulnerability isn’t a weakness but a bridge that connects us to others and to our truest selves. If you’ve ever felt like you’re ‘not enough,’ this conversation will remind you that even in failure, there’s a path to growth, clarity, and empowerment.