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Share Conversation on Freelance Communities, Worker Classification and Winning the War on Retention with Niklas Lieb and Hans-Ulrich Freyberg from Vicoland | E311
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Conversation on Freelance Communities, Worker Classification and Winning the War on Retention with Niklas Lieb and Hans-Ulrich Freyberg from Vicoland | E311
Hans started working at Bertelsmann after graduating from Stanford. Has led different publishing business within Bertelsmann in Germany, France and Spain. In 2000, he founded Cocomore together with Bertelsmann. Cocomore is a full-service digital agency realizing digital projects for clients like Nestlé, Samsung, P&G or Sanofi. Today, Cocomore is one of the few remaining independent digital agencies and has around 250 employees. Next to the Cocomore business, Hans has built up several start-ups of which the last one, Kairion, was sold to the TV media conglomerate ProSiebenSat1. Vicoland is the youngest incubation of Cocomore and the first one operating in the same business field as its mother agency. At Vicoland, he currently focuses on setting the strategic direction for sustainable growth of the company.
After graduating from business school, Niklas worked in a digital agency in Munich learning the fundamentals of how digital professional services projects are realized. He was mainly focusing on advising clients on digital transaction projects and digital execution strategies setting them up for growth. As he experienced the talent shortage problems typical for the agency industry at Ommax, he realized the potential of the Vicoland product and joined the team to build up the business development department. Niklas mainly focuses on shaping the go-to-market strategy for Vicoland and scaling profitable sales verticals. In addition, he oversees the implementation of processes ensuring a smooth hand-in-hand flow between the Vicoland technology and human service.
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Hans started working at Bertelsmann after graduating from Stanford. Has led different publishing business within Bertelsmann in Germany, France and Spain. In 2000, he founded Cocomore together with Bertelsmann. Cocomore is a full-service digital agency realizing digital projects for clients like Nestlé, Samsung, P&G or Sanofi. Today, Cocomore is one of the few remaining independent digital agencies and has around 250 employees. Next to the Cocomore business, Hans has built up several start-ups of which the last one, Kairion, was sold to the TV media conglomerate ProSiebenSat1. Vicoland is the youngest incubation of Cocomore and the first one operating in the same business field as its mother agency. At Vicoland, he currently focuses on setting the strategic direction for sustainable growth of the company.
After graduating from business school, Niklas worked in a digital agency in Munich learning the fundamentals of how digital professional services projects are realized. He was mainly focusing on advising clients on digital transaction projects and digital execution strategies setting them up for growth. As he experienced the talent shortage problems typical for the agency industry at Ommax, he realized the potential of the Vicoland product and joined the team to build up the business development department. Niklas mainly focuses on shaping the go-to-market strategy for Vicoland and scaling profitable sales verticals. In addition, he oversees the implementation of processes ensuring a smooth hand-in-hand flow between the Vicoland technology and human service.