We think of rebels as troublemakers, outcasts, contrarians - people who complicate otherwise straightforward decisions and create chaos wherever they go.

But, in truth, rebels are also those who change the world for the better - instead of staying with the familiar, they defy the status quo!

They are masters of innovation and reinvention - and we have much to learn from them!

Join Ben and Francesca Gino as they dive into what it truly means to be a rebel.

Support the show