Jennifer Yassen is a brand strategist. She is also the founder of The Freed agency where you're free to be you. She builds brands using the power of their story, their greater purpose, and ‘why’ to create compelling marketing campaign strategies so that they can attract their ideal audience and build brand loyalty.

In this episode, she discusses branding and how everybody can use their experiences to create a brand and tell a compelling story that inspires. Jennifer talks about her own professional and personal experiences and how this has taught her the importance and value of storytelling. Jennifer highlights how beneficial it is to build a strong and meaningful brand that expresses the ‘why’ of any business.

Other topics include:

• Jennifer Yassen’s background
• Your story is your brand
• The lesson of not denying your past
• The need to value people in companies
• The power of collaboration
• The power of competition
• Jennifer Yassen’s Mastermind
• The need to create content
• Why do you need to make money doing the things you love

Links for Jennifer

• Jennifer Yassen Twitter
• Jennifer Yassen LinkedIn
• Jennifer Yassen Website
• Jennifer Yassen Instagram
• Mastermind

Thank you for listening,

So much ♥,

Susanne

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Podcast sponsor R.I.S.E Media