Lauren McGuire discusses sonic branding and the use of sound overall in retail environments, online and onsite. She focuses on how sound impacts the shopping experience, and shares her insight on how sound might be used after we reach the end of the pandemic.

Lauren is an expert in sonic Branding, music for television and experience sound design. She is a frequent speaker on sonic branding and emotion-based brand strategy and research.

Lauren is the president of the global sonic studio, Man Made Music, creating music and sound to solve business challenges, including The Superbowl on NBC, IMAX, 30 for 30 on ESPN, CBS News, as well as the sounds of AT&T, Citi and AmEx.

Learn more: LinkedIn | Man Made Music

Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design

Produced by: Joshua Williams, Assistant Professor, Parsons School of Design

Executive Producer: Fashion Consort

Follow the podcast on Instagram: @RetailRevolutionPodcast

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