Two years since the adoption of the International Fair Trade Charter, WFTO has joined forces with a wide coalition of civil society organisations to demand the transformation of the economy and the trade system through just and sustainable COVID-19 policies. In this special episode, Erinch Sahan speaks with Roopa Mehta, WFTO President, about the evolution of the Fair Trade movement, the challenges and opportunities that have risen in recent years and the prospect of Fair Trade Enterprises becoming a model of alternative business.