March's Kelly O'Brien and Alex Jafarzadeh chop it up over Conversational Marketing, the new release from Drift's David Cancel & Dave Gerhardt and the first selection of Overbooked, the new March book club. Alex and Kelly talk about the lessons that PR professionals and marketers can learn from the book, including insights on customer loyalty and why it's important to market like you're an actual human being. Plus, we feature bonus audio from Dave Gerhardt's recent appearance at the March Innovators Collective, where he talks about the role social proof played in creating buzz for Conversational Marketing before its release. Overbooked will keep on rolling in Q2: Every quarter, we’ll select a hot new release with a technology innovation theme to read together, and we'll be announcing our next selection in April. If you have any ideas or recommendations on great books to read, Tweet us @MarchComms. subscribe to hacks and flacks  Apple Podcasts Stitcher Spotify Google Podcast Overcast 

55 - 'Conversational Marketing' and Treating People Like People

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. 
From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.

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Ada Developers Academy seeks to change a lack of diversity in tech by creating a learning platform that trains women and gender-expansive people to enter the industry and reach their goals. Students can come to hold jobs with tech giants like Amazon, Google and Microsoft after just one year, most of them witnessing life changing salary increases.    In this episode Jodi Petrie, March EVP, and Lauren Sato, CEO of Ada, discussed the reality of the tech world today and how Ada is playing a role in propelling the careers of minorities in the tech world and changing the tech landscape to be a level playing field for all.

9 - How Ada Developers Academy Is Bringing New Faces Into The Fold

Brands already know how powerful social media is when it comes to engaging with your audience. But posting and putting their own ideas out there is just a piece of engaging with audiences - if brands pay attention, they can learn more about their audiences and connect more deeply.  In this episode Zorina Akhund, Social Media Associate at March, spoke with Nicole Tabak, Community and Content Manager at Own Up, about how brands can benefit from social listening and achieve success through a proactive strategy that analyzes audience, target market and competitor data. 

8 - Listen Up! Your Audience is Speaking

Big news! We've been acquired by Walker Sands, a full-service, award-winning integrated marketing agency based in Chicago.   We wanted all of you to hear why we’re so excited about this partnership straight from the source – which is why we’ve invited Mike Santoro, CEO of Walker Sands, to join our co-founders, CEO Martin Jones and President Cheryl Gale, on today’s podcast.

7 - March and Walker Sands Form People-First Agency

Healthcare is evolving in parallel with consumer tech and more patients are relying on digital tools that brings care into their homes. This virtual shift, plus the new tools making it possible, improves healthcare access and speeds delivery. Marchers Kelsey Johnson, Account Supervisor, and Regan Schiappa, Account Coordinator, discussed how innovation has taken at-home health tech from a possibility to the expectation.

6 - Virtual Healthcare at Home on the Rise

Just over one year ago, the first widespread lockdowns due to Covid-19 outbreaks went into effect across the US. Since then a lot has happened for organizations and their PR & marketing plans.  March Senior Account Executive, Tom Korolyshun, spoke with three March account leads about how objectives evolved and strategies shifted under unknown and constantly changing circumstances. The crew discussed what changed for their accounts as a result of the pandemic, learnings from the last year, and the lasting impact on PR and marketing as we move forward.

55 - 'Conversational Marketing' and Treating People Like People

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