Remember when the media was a great business to be in? Thanks to the digital revolution, that's all changed. So what now?
"For 300-plus years, it was great for the audience, they got free and subsidised content. It was great for advertisers 'cos they got audience. And it was great for media, 'cos they got filthy stinking rich," says Bob Garfield, former advertising man, veteran journalist and columnist, and co-presenter of the US National Public Radio program On the Media and co-host of the Slate podcast on language, Lexicon Valley.
But now, things are bleak. "Unless you are in gambling, search or porn, there's just no money to be made," he said.
Garfield was in Australia recently to keynote and moderate the media stream at the ADMA Global Forum. That's the Association for Data-driven Marketing and Advertising, formerly the Australian Direct Marketing Association.
In this conversation with Corrupted Nerds, he explains why, basically, we're all fucked.
This interview was recorded on 30 July 2014 in Sydney, Australia.
For full credits see:
http://corruptednerds.com/pod/c00011/