Seattle's Sauna Community Third Space 

In this episode of 'How We Connected,' hosts Aaron Hurst and Charlotte Massey share their weekend highlights and dive into their mission at the US Chamber of Connection. Their guest this week is Hannah Goldstein, founder of Tuli Lodge, a social sauna experience in Seattle. Hannah discusses how a trip to Norway inspired her to create a community-focused sauna garden in the heart of Seattle - one that promotes wellness and connection. The conversation touches on the challenges of operating in Seattle, building a supportive environment for conversations, and future expansion plans. Aaron shares a personal confession about owning an unused sauna and the two hosts reflect on the broader significance of creating accessible third spaces.

00:00 What’s happening this week at the Chamber of Connection?

16:39 Hannah Goldstein, Tuli Lodge

17:44 What is Tuli Lodge?

19:47 Early Entrepreneurial Spirit

21:55 The Pants Debate

24:06 Norway Inspiration

26:05 Building Community Through Design

35:23 Collaborations & Events

39:06 Future Growth

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How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the US Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.

Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.

Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.

Connect with Us

www.chamberofconnection.org

Tuli Lodge

www.tuli-lodge.com

Hannah Goldstein, Founder, Tuli Lodge

Hannah is the founder and CEO of Tuli Lodge, a social sauna experience on the Seattle waterfront that combines wood-fired saunas and cold plunges with a community-oriented atmosphere. She developed the concept after a 2023 trip to Norway where she encountered casual Nordic sauna culture and saw an opportunity to bring something similar to Seattle. Before launching Tuli Lodge, she worked in the tech industry, including a role at TikTok, before shifting her focus to wellness and community experiences. Tuli Lodge officially opened its winter season on Pier 62 in late 2025 and aims to create a space that feels like a neighborhood hangout rather than a luxury spa. Goldstein’s work centers on helping people unplug, reconnect with nature, and build social connections through shared wellness rituals.

Heylo

https://www.heylo.com

Heylo is a community-management platform built for real-world groups of every kind, giving leaders a clean, branded home base to run events, manage members, communicate clearly, and handle payments without friction. It brings scheduling, RSVPs, waivers, announcements, topic-based chats, and membership tools into one place so clubs, teams, and interest groups can stay organized and connected without the noise of traditional social platforms.

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