The Biggest Win Sales Podcast

Conversations with Emotion: A Deeper Dive into Sales Communication


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Rod Weir embarked on his sales career several decades ago and faced a challenging start. He began selling to mutual funds, where he had to persuade investors to buy based on his research and opinions. Unfortunately, within his first year, the stock market crashed, revealing the harsh and aggressive side of the business. This sobering experience led him to shift gears and work for a company that catered to the needs of those customers. After obtaining his master's degree, Rod found what he considers his true first sales role at Bell Canada, where even sales positions were unionized. Despite this, Bell Canada provided a great working environment and marked the beginning of his successful sales journey.

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The Biggest Win Sales PodcastBy Alexander Laurin