In Season Six of Doing the Opposite: Business Disruptors we’re turning the spotlight onto host of the podcast Jeff Dewing. Jeff is Founder and CEO of Cloudfm Group, keynote speaker, bestselling author, and a leader who rebuilt his life and company by doing the one thing most people fear: the opposite.

This isn't a podcast about business. It's a podcast about courage. About reinvention. About leading with heart. And daring to do things differently. This podcast isn't about business strategy. It's about the openness to rethink what leadership really is. It's about choosing purpose over ego, innovation over habit, culture over control.

Sam Walker is a broadcaster and journalist, and she’ll be sitting down with the entrepreneur and CEO of Cloudfm Group Jeff Dewing, a man who rebuilt his life after losing everything by challenging the norms we all assume are unshakable. He discovered that doing the opposite isn't rebellion, it's a route back to meaning. Together Sam and Jeff explore resilience, authenticity, purpose, technology, impact, and uncover what's possible when you stop following the crowd and start doing the opposite.

Conversations with Jeff Dewing launches 14th January. Watch on YouTube or listen wherever you get your podcasts. 

In 2026 Cloudfm Group celebrates its 15th anniversary. 

Find out more about Cloudfm here.

Hosted by Sam Walker 

Watch the podcast on YouTube

Discover Cloudfm Group:

Website  |  LinkedIn

Find the best-selling book Doing The Opposite by Jeff Dewing HERE