Jen Sincero: Be A Badass Many people decide to start a workout routine and get themselves into shape. The committed triumph, because they understand that they have to work continuously to maintain fitness — you can’t just get fit and quit. The same is true, Jen Sincero argues, for strengthening the muscles of badassery. Jen discusses what it takes mentally and emotionally to achieve success. Jen is an author, success coach, and motivational speaker. She is the creator of the Badass book series including, You Are a Badass Every Day.

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