Copywriting is a key element in crafting a high-converting customer journey. That's why, in this week's episode of Click to Buy, host Becca interviews conversion copywriter Codi Smith, who specializes in optimizing e-commerce funnels for cold traffic. Codi shares her journey into copywriting, emphasizing the importance of customer research and the blend of conversion rate optimization (CRO) with direct response copywriting. The conversation includes a practical audit of a funnel, tips for improving mobile readability, and insights into emerging trends in e-commerce copywriting, such as personalization and value-driven selling. Codi concludes with actionable advice for brands looking to enhance their e-commerce funnels.

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