In this podcast interview, I talk with Linda Melone, who is a B2B conversion copywriter and the founder of The Copy Worx.

Linda breaks down her process:

1. Research. This is the biggest part of preparing to write. From websites to customer reviews. This also includes interviewing people to dig in order to get to the root. 

2. Writing & Editing. More like assembly because there are blocks of all these different pieces of research and she starts plugging them in and putting them together. 

3. Testing & Validation. Put it out there to see how people respond. The whole idea is to get a measurable result.

Linda also mentioned in the interview a noticeable issue that she sees with websites which is that people don't know their own value, like value proposition. What is it that separates you from everybody else?

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