Guest Host Susan Hamilton talks with Conversion Hacker's Bobbie Maloy about content that matters for business growth. People need to see us activily marketing our businesses, but what that looks like today is different between companies. Some tried and true systems are powerful constants - what's working today to drive conversions? Bobbie comes at this from a Marine veteran and data science background, a truly insightful perspective that puts meat in the conversation.

Don't assume you understand what your audience wants to hear. People buy with emotion, but justify with facts. A lot of marketing today is 'facts', but forgetting people need to hear answers to their problems. Only 3% of people are ready to buy at the moment they see your brand. If your content is engaging your prospect through an emotional connection, they will be moved closer to a purchase decision and more likely to buy.

To work with Bobbie Maloy, go to ConversionHacker.com, find her on Facebook. ConversionHacker.com/checklist will make it easy for you to know if you're on the right track!

Talk to Paul about guest and sponsor opportunities by calling 972-849-7958 or email [email protected]. Visit IPuttBetter.com for the best putting trainer on the market.

Send a free card on Paul:  www.sendoutcards.com/u/106322/send

Subscribe to the OBBM Network Podcast on Apple Podcasts, Spotify, iHeart, Google Podcasts and more. 

Find Relationship Mastery Podcast here.

-----------------

Listen to more on these business topics:

Money: http://bit.ly/LifeWithLoriPodcast
Technology: http://bit.ly/BizPointzTV
Local AllenBusinesses: http://bit.ly/PowerGroupAllenPodcast

Brought to you by: 

Epoch Times, TrustedNewspaper.com
IPuttBetter.com
Sendout Cards
1stSafetyTraining.com, (214) 808-9757
Follow us on Faceboook: https://facebook.com/OBBMNetwork
Follow us on MeWe: https://mewe.com/p/obbmnetwork

Support the show