The Measurement Minute by Gary Angel 
  
Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it’s such a powerful metric, you have to understand why traffic per square foot and sales per square foot are each misleading in their own way.

The Measurement Minute by Gary Angel Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it’s such a powerful metric, you have to understand why traffic per square foot and sales per square foot are each misleading in their own way.

The Measurement Minute by Gary Angel 
&nbsp; 
Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it’s such a powerful metric, you have to understand why traffic per square foot and sales per square foot are each misleading in their own way. 
&nbsp;

Conversion per Opportunity: Combining PoS and Shopper Journey Data

Short (about 1 Minute) microcasts highlighting issues in analytics and enterprise measurement

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Conversion per Opportunity: Combining PoS and Shopper Journey Data

Conversion per Opportunity: Combining PoS and Shopper Journey Data