Join Chris Lamb as he talks with Ken Widger about Conversion Rate Optimization (CRO). We’ll explain what is conversion rate optimization and five steps you can take to make your website convert more customers. We'll cover some hot takes on web design for retail websites.

This is a beginner’s guide to website design for website owners that want to make a more successful online presence. Ken’s decades of experience in marketing and website conversion expertise is widely sought in the home furnishings and other industries. If you missed Ken Widger’s High Point Market or Las Vegas Market seminar, you’ll get a one-on-one look at Ken’s website design best practices.

You’ll learn Ken's guide to the best websites including tips like:

* Homepage design best practice

* How to handle your site navigation

* Website Personalization

* Website tools to help you do CRO