Conversion Triggers (4 of 4): How To Sell More, Get More Opt-ins, Get More Email Opens (Episode #147)

In the 4th (and last) installment of this 4-part series, we will discuss conversion triggers. In other words, we will talk about the psychological principles behind much of the marketing you see today and why they work. Today we discuss: Sense of Belonging / Community Current Events Scarcity Controversy Understanding these "triggers" will allow you to move people into action.... whether that be to buy something, to opt into your email list, to open an email, to click on an email, to post a comment, to click on a tweet.... whatever it may be. Moving people into action is the name of the game, and these conversion triggers are a very important part of doing it. In this series, we will discuss many different conversion triggers, why they work, and examples of using them. And perhaps you'll even learn something about yourself. ;-)   So like I said, what we are about to do is Part 4 of our Conversion Triggers series where we have been talking about various psychological components that you could build into your offers, your emails, even your blog post in order to move people into action. Now if you want to catch up with us, it is the last 3 Episodes here of the podcast where we have been talking all about these various Conversion Triggers. What we are going to do in this one is quickly wrap up 4 more; and this will actually wrap up this particular series on Conversion Triggers.