In this tables turned episode, Lee Odden, CEO of TopRank Marketing interviews me about my Conversion Triggers SES Keynote.Find out about the 4 realms of persuasion marketing and how you can apply copy writing, story telling, neuro-marketing and structured communications to your marketing to increase conversions.Go to: http://conversiontriggers.com to see the full presentation and download my cheat sheets, free book excerpts and get my list of recommended programs and reading to learn how to be a high-converting, empathic marketer.