This week on ConversionCast we’re talking about ways to use the power of story to truly build your business, the trend of ad services testing online to offline conversion data, and as well as some metrics on podcast advertising. Lastly, today’s roundtable is all about word of mouth marketing.

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This Week’s Marketing News:

https://www.inc.com/ilya-pozin/bwhy-authentic-storytelling-should-be-your-marke.html

http://www.adweek.com/digital/this-infographic-shows-why-podcast-ads-may-be-perfect-for-fitness-brands/

http://marketingland.com/facebook-tests-targeting-ads-people-visited-brands-brick-mortar-stores-221585/

Also Mentioned:

Converted Conference
https://www.converted.com/

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