On this episode of Sutherland Weston's The Briefcase, CEO Elizabeth Sutherland joins Ric Tyler and continues their discussion on the art of the podcast and how to ensure it works as intended. You might have ten hundred hits, but how do you get those numbers off the screen and into your business? Elizabeth gives three invaluable tips on the art of turning listeners into customers! What You'll Learn

• Give listeners a reason to act, and quick! Give them something to do!
• Podcasts with guests are more than good conversation; they're built-in marketing partners.
• Your podcast works best if it is tied to other avenues of connection.