Conviction, not convincing. - Gary Vee

This quote is something I have been trying to put into words for a long time. When you genuinely believe in something, you don't need to convince anyone. The conviction does the work. The convincing is what's left when the belief isn't there.

In this episode, I'm pulling apart why so many talented women in the beauty industry are stuck in convincing mode, and what it actually costs. I use Gary Vee's framework, look at three founders you know well (Rihanna, Selena Gomez, Huda Kattan), and bring it straight back to your chair, your pricing, your business.

I also walk through the energy audit. One question. It will show you immediately where your conviction is leaking.

This one is for the business owners who soften their prices before anyone pushes back. For the hair artists who have been sitting on an idea, waiting until you feel ready and for anyone who's been waiting for the nod.

You don't need it. You never did.

Tune into this latest episode of The Dressing Gown CEO, where we are real, raw, and authenticity is our middle name.