The web didn't have to be this way. Friend-of-the-pod CJ Horton joins us for a look at cookies: the completely reasonable web protocol that became host to the parasitic ad industry.

References:

• "Lou Montulli: Sexiest Internet Mogul." People. 15 November 1999.
• https://adtech.org/best-demand-side-platforms/
• https://www.wsj.com/articles/federal-agencies-use-cellphone-location-data-for-immigration-enforcement-11581078600
• http://www.wired.com/epicenter/2011/07/undeletable-cookie/
• https://arstechnica.com/gadgets/2024/04/google-delays-third-party-cookie-death-again-now-scheduled-for-2025/
• https://arxiv.org/abs/cs/0105018
• https://blog.chromium.org/2020/04/temporarily-rolling-back-samesite.html
• https://blog.google/products/ads/next-steps-transparency-choice-control/
• https://blog.google/products/chrome/building-a-more-private-web/
• https://datatracker.ietf.org/doc/html/rfc2109
• https://digiday.com/uk/all-you-need-to-know-about-europes-data-privacy-regulations/
• https://github.com/w3c/web-advertising#ideas-and-proposals-links-outside-this-repo
• https://github.com/w3c/web-advertising/blob/main/OnlineAdvertisingParticipants.md
• https://github.com/w3c/web-advertising/blob/main/rtb-use-case.md
• https://github.com/w3c/web-advertising/blob/main/understanding-privacy-advocates.md
• https://googleblog.blogspot.com/2009/11/investing-in-mobile-future-with-admob.html
• https://help.imdb.com/article/imdb/general-information/why-should-i-register-on-imdb/GHB62T7USTMYMCDC?ref_=helpart_nav_3#
• https://lists.w3.org/Archives/Public/ietf-http-wg/1995OctDec/0458.html
• https://lists.w3.org/Archives/Public/ietf-http-wg/1995OctDec/0501.html
• https://privacysandbox.google.com/blog/privacy-sandbox-next-steps
• https://privacysandbox.google.com/cookies/storage-access-api
• https://privacysandbox.google.com/protections/privacy-budget
• https://safety.google/safety/ads-data/
• https://scholarship.law.vanderbilt.edu/jetlaw/vol1/iss1/4/
• https://support.google.com/adsense/answer/9560818?hl=en
• https://techcrunch.com/2009/11/09/google-acquires-admob/
• https://thehistoryoftheweb.com/your-privacy-policy-doesnt-mean-a-thing-regulating-privacy-on-the-web/
• https://tools.ietf.org/html/rfc2965
• https://tools.ietf.org/html/rfc6265
• https://w3cping.github.io/privacy-threat-model/
• https://web.archive.org/web/19991127212505/http://www.networkadvertising.org/
• https://web.archive.org/web/20000815060418/http://www.cookiecentral.com/faq/#2.3
• https://web.archive.org/web/20090627105722/http://www.cookiecentral.com/faq/#2.3
• https://web.archive.org/web/20100830143434/http://www.ecommerce-guide.com/article.php/3895466
• https://web.archive.org/web/20110530020518/http://www.reuters.com/article/2011/05/25/microsoft-security-idUSN2517397120110525
• https://web.archive.org/web/20120119215316/http://www.ecommerce-guide.com/article.php/3877261
• https://web.archive.org/web/20131209210402/http://news.cnet.com/8301-10789_3-9918582-57.html
• https://web.archive.org/web/20141127185609/http://www.computerworld.com/article/2510494/data-privacy/microsoft-disables--supercookies--used-on-msn-com-visitors.html
• https://web.archive.org/web/20170906230653/http://www.catb.org/jargon/html/M/magic-cookie.html
• https://webkit.org/blog/10218/full-third-party-cookie-blocking-and-more/
• https://webkit.org/blog/9661/preventing-tracking-prevention-tracking/
• https://www.baekdal.com/thoughts/the-original-cookie-specification-from-1997-was-gdpr-compliant/
• https://www.census.gov/data/tables/time-series/demo/computer-internet/computer-use-1984-2009.html
• https://www.cnet.com/news/privacy/google-finds-apple-safari-anti-tracking-feature-actually-enabled-tracking/