If you’ve ever lost a deal because of bad connectivity—or worse, had to answer for someone else’s $69 internet—this one’s for you. In this episode of Channel Smart, Laura Steward sits down with Max Joseph, Manager of Partner Solutions at AT&T (and yes, neighborhood nerd and culinary content creator) to dig into why AT&T’s APEX program might just be the best-kept secret in the MSP playbook.

We’re talking:

• Why 100% of your customers need internet (and how to own that part of the stack)
• What true redundancy actually means (hint: it's not two fiber lines)
• How APEX changes the game with margin control, billing ownership, and zero customer poaching
• Why thinking like a service-first provider is the key to long-term partner growth

Whether you’re building the basics or expanding your offer stack, this episode breaks down how smart connectivity strategy powers smarter MSP businesses.

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