April 16, 2022

Cool Zone Media: Balancing Radical Politics and Mainstream Appeal

31 minutes

This episode of "The Poor Proles Almanac" features a conversation with Garrison Davis, a writer and podcaster from Cool Zone Media, a left-leaning media collective. They discuss the challenges of creating anarchist media within a capitalist framework, strategies for reaching a wider audience, and Cool Zone Media's vision for the future.

Cool Zone Media: An Anti-Collapse Collective

Garrison introduces Cool Zone Media as a collective of individuals working on projects related to societal collapse and potential responses to it. He clarifies that they use "collapse" as a marketing term and are more focused on exploring solutions and fostering a sense of agency in the face of societal challenges. He emphasizes that Cool Zone Media's content aims to offer alternatives to the "doomer" mentality that often accompanies discussions of collapse, encouraging individuals to see opportunities for social change amidst the unraveling.

Navigating the Media Ecosystem

The conversation explores Cool Zone Media's position within the larger media ecosystem. Garrison describes their work as a "fifth estate," existing outside of mainstream media but close enough to potentially draw in audiences accustomed to more traditional outlets. They acknowledge the challenge of balancing their radical politics with the need to reach a wider audience, recognizing that creating media solely for anarchists would limit their impact and financial sustainability.

The Financial Realities of Anarchist Media Production

The episode addresses the financial realities of producing anarchist media within a capitalist system. Garrison explains that Cool Zone Media accepts funding from corporations, viewing it as a way to support their team and create content critical of capitalism. They argue that taking money from corporations to produce anti-capitalist media is a "scam" they are comfortable with, especially given the limited financial viability of relying solely on support from other individuals with limited resources. They acknowledge the inherent contradictions of this approach but ultimately embrace the absurdity of the situation.

Strategies for Expanding Reach and Impact

Garrison outlines Cool Zone Media's approach to expanding their reach and impact. They aim to introduce radical ideas to a wider audience by connecting with popular culture and current events. They also emphasize the importance of making their content freely accessible, avoiding paywalls or subscriptions that could limit their audience. Cool Zone Media also seeks to support other creators with aligned political perspectives by offering them opportunities to contribute to their projects and receive compensation for their work.

Looking to the Future

Looking towards the future, Garrison expresses a desire to expand Cool Zone Media beyond podcasts into other mediums like documentary filmmaking. They acknowledge the financial constraints of pursuing these ambitions while also emphasizing their commitment to constantly creating new content and seeking out new collaborators. Garrison concludes by expressing optimism about the growing visibility of radical media and its potential to break into the mainstream in the coming years.

To check out Cool Zone Media, visit them on social media at @CoolZoneMedia

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