Foundry 42 is a lovely lifestyle store in Port Jervis, New York, known for a communal atmosphere, a broad product mix and a calendar full of creative events that bring guests from near and far. In this debut episode, Owner Cooper Boone tells Becky Tyre all about some of his favorite store events and why they were so successful, how listening to his customers dramatically changed the merchandise mix in the store and what simple marketing strategy he values above social media these days. Cooper shares his love of being a small, independent retailer in this first episode of retailers sharing their insights with other retailers.