David Kohl holds a discussion of France’s Cooperative winemaking (Coops) vs. independent vigneron growers. Almost 40% of wine from France is produced by Coops who are able to supply European grocery stores and USA big box retailers with sizeable volume of product. Vineyard owners will bring their grapes to the Coop for processing & vinification as a group. The opposite spectrum is independent vigneron growers, who brand their own vineyard and market their own offerings. For a region such as Sancerre this becomes challenging for independent growers because their annual yields are small, thus competition with Coops centers on artisan craft methods vs. high-volume production methods. #winepodcast #wine #sancerre #artisan