Using the voice of your employees is powerful marketing—but coordinating those voices is exceedingly difficult. Jonathan Baldock learned a lot about this problem working at LinkedIn, where he helped large brands leverage the power of that platform. 

Now Jonathan is helping to solve the problems of social media advocacy campaigns as the Head of Growth at Social Horsepower, a startup that offers a system to create, distribute, and track content to be used for employee-driven social media campaigns. Anyone in marketing wanting to get their whole organization involved in social media campaigns should have a listen.