September 25, 2025

Copilot, Claude, & OptiGPT: The AI Stack Driving Optimizely

8 minutes

How is Optimizely reshaping experimentation with AI? Cory Liebgott, VP of Product at Optimizely, joins LaunchPod to share how her team is using AI into both customer-facing solutions and their own product workflows.

Cory shares how her team:

Uses Copilot and Claude for everything from PRD writing and meeting recaps to translating technical language into accessible insights

Developed OptiGPT, an internal AI assistant that surfaces customer data, product knowledge, and HR policies in seconds

Built a customer-facing AI query tool that also became a surprise hit internally for measuring customer health and engagement

Encourages a culture of experimentation where PMs demo and share AI tools, turning emergent use cases into productivity boosts across teams

Links

LinkedIn: https://www.linkedin.com/in/cliebgott/

Optimizely: https://www.optimizely.com/

Chapters

00:38 Exploring AI tools as a team

01:43 Real-world AI productivity wins

03:16 Inside OptiGPT: Optimizely’s AI assistant

04:08 Using AI for research and prototyping

05:10 When AI surprises: Emergent capabilities

06:22 Lessons learned: Sharing and experimenting

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Special Guest: Cory Liebgott.

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