“It’s going to happen. It’s a normal part of infant development; it’s neither the fault of the parent or caregiver, or the baby.” Your baby’s incessant crying is difficult to endure, and it’s important to remember that the period of PURPLE Crying has a beginning — and an end. Utilize five coping and soothing components that can help prevent Shaken Baby Syndrome or Abusive Head Trauma. Learn more at dontshake.org.

• Kat Jacobs, MSc, Injury Prevention Specialist, Victoria Hospital, Trauma Program, London Health Sciences Centre.

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