Copy Cats

Dean Robertson, Content Design leader at Expedia, knows a thing or two about shaping traveller experiences, building content systems and navigating the future of AI. 

Here he speaks to Drew about the complexity of travel content, how AI is changing the role of content designers, and why curiosity and critical thinking matter more than ever.

Patrick Stafford, CEO of the UX Content Collective knows a thing or two about storytelling, shaping digital experiences and building strategy.

Here he speaks to Drew about his journey in the content space, why there’s a time and a place for AI, and the key to standing out from other content designers.

For content design and UX writing courses, coaching, resources and more, visit:

UX Content Collective

00:00 Introduction to Patrick Stafford and UX Content Collective

03:10 The Evolution of Content Strategy

05:52 The Global Reach of UX Content Collective

09:00 The Impact of AI on Content Design

11:46 Embracing AI in Content Design

14:38 The Future of Conversational Design

17:45 Skills Gaps in Content Design

20:47 The Importance of Technical Knowledge in Content Design

34:31 Building Relationships and Influence in Teams

34:34 Impressive Content Executions and Learning from Others

38:37 Evaluating Excellent Content Experiences

41:35 Writing for Fun and Personal Projects

43:16 Essential Tools for Content Designers

47:04 The Role of Content Designers in Technical Environments

50:49 Language and Communication in Professional Settings

Patrick Fagan, a leading behavioural scientist and marketing psychology expert, unveils how language, symbols, and social cues drive human behaviour. 

He talks to Drew about the art of “nudging” and its impact on advertising and social media. The conversation also addresses why simple design tweaks can make your message more persuasive - and the transformative potential of AI in content creation and customer segmentation.

Check out: nudgepanel.com

00:00 Introduction to Behavioral Science in Marketing

03:02 The Journey into Behavioral Science

07:58 Nudge Sprints and Research Methodologies

10:26 The Power of Language in Influencing Behavior

13:53 Surprising Insights in Behavioral Science

15:23 Attention Spans and Information Processing

19:57 The Impact of AI on Behavioral Science

23:44 Redesigning Digital Communication

25:03 The Emotional Impact of Social Media

26:12 Behavioral Science and Viral Messaging

27:25 The Power of Simplicity in Communication

28:29 Essential Tools for Creatives

29:16 The Future of Insights Tools

30:45 Food and Creativity

31:04 Unpopular Opinions on Media Consumption

32:08 The Purpose of Brands

34:30 Influencing Behavior Through Messaging

36:22 Overused Words in Communication

Drew speaks to Pete Kowalczyk, an award-winning writer who was recently recognised in the 'UK's Top 10 Conversational AI practitioners list' by Conversational AI News.

Topics covered in this pod include the intricacies of conversational AI, the evolution of content design, and the future of digital communication. 

Pete also discusses his work at GOV.UK, where he is at the forefront of integrating AI into public services, aiming to enhance accessibility and efficiency and set new standards for government communication and service delivery.

Follow Pete’s AI Studio blog: https://alphagov.github.io/govuk-ai/

Pete is speaking at the Lead with Tempo conference at the Barbican, London this September: https://www.leadwithtempo.com/ 

00:00 Introduction to Conversational Design

01:22 Understanding the Role of a Conversation Designer

03:42 The Evolution of Conversational Design

08:49 Journey Mapping in a Probabilistic Environment

13:41 Building Trust and Transparency in AI

23:00 The Importance of Character in AI Interactions

33:35 Skills for Aspiring Conversational Designers

39:17 The Future of Conversational Design in Government

Drew converses with a seasoned wordsmith and author Andrew Boulton, about the nuances of creative language, the evolving role of copywriting, and the impact of technology on the craft.

Tune in for a thoughtful exploration of what it means to be a copywriter today.

Check out Andrew's books:

Copywriting Is...30-or-so Thoughts on Thinking like a Copywriter

Adele Writes an Ad

In this episode, we speak to Margo Stern, author of "Good Job: Designing Interviews and Interviewing in Design", and Staff Content Designer at Lyft.

As well as explaining how interviews can be approached as design problems, she discusses the impact of AI on content design, and explains why the content design roadshow is dead!

Get your copy of the 'Good Job...' book

In this episode, Drew welcomes Mike Osborne, the visionary behind Accessible Me, an organisation dedicated to creating a more inclusive world. Mike shares his personal journey from aspiring animator to accessibility advocate, driven by his experiences with neurodivergence and a passion for digital equity.

The conversation delves into the importance of inclusive design, the impact of accessibility on content creation, and the future role of AI in enhancing accessibility. Join us for an inspiring discussion on making products more human and accessible for all.

00:00 Introduction to Accessibility and Inclusion

07:42 Mike's Personal Journey and Motivation

16:37 The Importance of Inclusive Design

22:08 Accessibility vs. Inclusive Design

28:23 The Role of AI in Accessibility

34:04 Quickfire Questions and Final Thoughts

Kristina Halvorson, founder of Confab and Button and leader at Brain Traffic, joins us to talk content strategy and content operations. She tackles how to ask the right strategic questions, align teams, preparing for content for emerging AI tools and why curiosity (not complaints) advances our field.

Button 2025, the content design conference takes place on October 22-24.

Music by TimMoor from Pixabay

YouTube/Twitter: @copycatspod

Instagram: copy_cats_podcast

Engineering lead, senior stack developer and technology obsessive Pete DeLaurentis is the man behind new text editor, TextJam. We spoke to him about how the tool helps make life easier for writers - and why he was determined to ensure it's fun to use.

Pete also shared knowledge nuggets on the power of different AI models, his frustration with LinkedIn...and his link to Harry Potter!

Music by TimMoor from Pixabay

Twitter: @copycatspod

Instagram: copy_cats_podcast

Multi-disciplinary designer, Jon Yablonski is the author behind the Laws of UX and creator of Humane by Design.

We caught up with the man from @Mixpanel to discuss, among other things, his overwhelming passion for designing tools that empower people, and what happens when technology gets in the way of good design.

Music by TimMoor from Pixabay

Twitter: @copycatspod