Quality of Your Content

I like to think of creating content like being a parent. So many speakers, coaches, and consultants, just like parents, are doing the best they can with what they have right now, but they’re aspiring to do so much more because they love the people they’re doing all of this for.

That’s the message I want you to focus on today. Over the past week I’ve shared ideas about how to improve the quality of your content, but when it comes down to it, give yourself some grace.

The amount of time and quality of time you have right now will change.

The amount of interest you and your audience have in your topic will change.

The amount of your expertise will change as you continue to push forward in your industry.

Give yourself some grace. Sure, you can be creative with how to improve the amount of time, interest, and expertise in your content, but it may take longer than you’d like.

And, that’s okay. Remember why you got into this in the first place. Think about what ignites you inside to connect with your audience.

And one more time, give yourself some grace to create the best content you can right now. Your audience will love you no matter what as long as they know you love them.

Copy and Content for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Copy and Content for Thought Leaders Flash Briefing by visiting bit.ly/CopyContentFlash and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”