The Hero’s Journey - Stage 01: The Ordinary World

The first stage in the Hero’s Journey is what we call the ‘Ordinary World’.

Think of Luke Skywalker on Tatooine or Katniss in District 12 or Frodo in the Shire.

This is their everyday status quo - nothing too exciting, mostly a comfortable, same old-same old everyday routine.

This is where life is normal before the adventure begins.

Think about your audience: what is their everyday life look like right now? They may not realize it, but there is at least one unmet desire or problem under the surface that needs to change.

One of the characteristics of the Ordinary World is a lack of awareness. We don’t know what we don’t know - and that includes what we don’t cognitively realize.

Here is the question you need to ask about your audience in their Ordinary World: “What do they not realize?”

Until you realize what they’re missing or not aware of, then you cannot help them start on their Hero’s Journey with your message.

That’s your quest for today: identify what your audience isn’t aware of.

Copy and Content for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Copy and Content for Thought Leaders Flash Briefing by visiting bit.ly/CopyContentFlash and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”