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Copy & Content for Thought Leaders (Flash Briefing) - 022119
The Hero’s Journey - Stage 06: Tests, Allies, and Enemies
We’re halfway through the Hero’s Journey. By now, you’ve seen how your message can invite your audience to leave their Ordinary World in search of a better tomorrow by following you on an adventure.
Well, it’s time to buckle up because your audience is getting ready to experience some bumps with this next part.
It’s the sixth stage of the Hero’s Journey - Tests, Allies, and Enemies.
Any time you shake up someone’s status quo, the rules change.
That’s where your audience starts to see things aren’t going to be easy. The early morning workouts are going to be miserable coming back from vacation. The conflict with new team members is going to cause a headache. Their first date with their spouse in three months ends in a fight because old wounds are still open.
Whatever the situation may be, this could be the breaking point for your audience. They may say, “This isn’t worth it!” or “This is too hard!” or “I’m not strong enough to handle this!”
These are the tests that show us who our enemies are and also who may be our allies. How can you show your audience today that you’re right there with them in the challenging times? You have the chance to be their greatest ally.
Today is about proving to your audience that they have what it takes to succeed.
Copy and Content for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Copy and Content for Thought Leaders Flash Briefing by visiting bit.ly/CopyContentFlash and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookThe Hero’s Journey - Stage 06: Tests, Allies, and Enemies
We’re halfway through the Hero’s Journey. By now, you’ve seen how your message can invite your audience to leave their Ordinary World in search of a better tomorrow by following you on an adventure.
Well, it’s time to buckle up because your audience is getting ready to experience some bumps with this next part.
It’s the sixth stage of the Hero’s Journey - Tests, Allies, and Enemies.
Any time you shake up someone’s status quo, the rules change.
That’s where your audience starts to see things aren’t going to be easy. The early morning workouts are going to be miserable coming back from vacation. The conflict with new team members is going to cause a headache. Their first date with their spouse in three months ends in a fight because old wounds are still open.
Whatever the situation may be, this could be the breaking point for your audience. They may say, “This isn’t worth it!” or “This is too hard!” or “I’m not strong enough to handle this!”
These are the tests that show us who our enemies are and also who may be our allies. How can you show your audience today that you’re right there with them in the challenging times? You have the chance to be their greatest ally.
Today is about proving to your audience that they have what it takes to succeed.
Copy and Content for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Copy and Content for Thought Leaders Flash Briefing by visiting bit.ly/CopyContentFlash and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”