The Hero’s Journey - Stage 07: Approach

When your audience faces challenges, there’s a good chance they’re going to experience setbacks.

Maybe it’s falling off their new eating schedule or blowing up at the spouse or going on a shopping spree when they’re already working to get out of debt.

It’s where failure can start to cloud their thinking.

It’s also the seventh stage in the Hero’s Journey - Approach. It’s time to regroup and take another look at how you’re approaching your challenges.

In many cases, it’s reminding your audience that there’s a process to follow. It’s sharing stories about other clients you have who experienced the same type of setbacks in the same stage of their journey.

This is also the time when many clients have tried to do things their own way without following a proven process. It may mean you need to have a direct, no-punches-pulled conversation with them about why your process is designed the way it is and why trying to do things their own way hasn’t gotten them the results they wanted before meeting you.

This seventh stage is without a doubt one of the most uncomfortable parts of the Hero’s Journey, but it’s also the turning point for so many people.

Copy and Content for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Copy and Content for Thought Leaders Flash Briefing by visiting bit.ly/CopyContentFlash and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”