Dan Russell is the Founder and CEO of Vivid Labs where he and his team of superhero marketing specialists are using technology to help improve humanity. Dan’s ongoing obsession is leveraging the science of neuromarketing in tandem with ethical business and sociological practices. The end result is a data-informed, science-supported approach to building and growing world-class marketing and ad campaigns.

Every month, Vivid Labs’ completed client projects add to their monthly charitable giving goal to ShareTheMeal, a United Nations campaign to combat world hunger. Every meal that Vivid Labs donates helps save lives and bring children and their parents closer to better lives.

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Takeaways:

+ Neuromarketing and brain science-based persuasion should be used only with ethics in mind. As with anything powerful, they can be used for good or for evil and with great power comes great responsibility.

+ Marketing without measured analytics and reiterative corrections is ‘hope marketing’, as in “I hope this works!”

+ Great content is the intersection of your brand and true personality and what others see in your truth.

Resource List:

+ Thinking, Fast and Slow by Daniel Kahneman

+ Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

+ Buyology: Truth and Lies About Why We Buy by Martin Lindstrom

+ Abundance: The Future Is Better Than You Think by Peter H. Diamindis and Steven Kotler

+ Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamindis and Steven Kotler

+ Connect with Dan and his team at Vivid Labs by visiting www.thevividlab.com or Dan’s personal writings at speakingofbrilliance.com.

Episode Production Credits:

+ Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

+ Intro and Outro Voiceover Talent: Kelli Myers

+ Background Music: Inspiring Happiness by Premium TraX