With great power comes great responsibility. This principle guides Jeff Tippett of Targeted Persuasion in how he masters the art of persuasion with a conscience. Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications. He is an acclaimed speaker, consultant, and author with his upcoming book Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need due out in January 2019.

Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.

Takeaways

+ We all live or die based on our ability to persuade.

+ Thought leaders who care about helping others know how to persuade instead of manipulating their audience.

+ Our inability to capture the attention of our audience is one of the greatest obstacles for speakers.

Resource List

+ Get your copy of Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need

+ Connect with Jeff to talk about the art and power of persuasion at jefftippett.com. Learn more about his work with Targeted Persuasion at targetedpersuasion.com.

Episode Production Credits

+ Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

+ Intro and Outro Voiceover Talent: Kelli Myers

+ Background Music: Inspiring Happiness by Premium TraX